Balzer Grocery Fire at 133 North Larchmont Boulevard, 1954
Caption slip reads: "Photographer: Wesselmann. Date: 1954-03-03. Reporter: Turner. Assignment: Balzer Grocery Fire, 133 North Larchmont Blvd. 11: Arden Day, insurance rear, looks upon part of fire damage to stock -- only cheer is 'Cheer' soap flakes making bubbles. 12: Fireman slips around in soap flakes made by 'Cheer' packages".